The Dawn Of A New Day, Lladro Has Been Sold To An Investment Group

The only constant in life is change and that has now found it's way to Lladro Porcelain. After years of meandering sales, the Lladro family came to the conclusion that a new infusion of ideas and capital was needed to keep the now world famous brand relevant with today's consumers. After much debate and rumored family infighting the difficult decision was made to sell a 100% stake to PHI Industrial, an investment fund located in Madrid specializing in the rescue of family businesses.

How this will affect one of the greatest producers of porcelain the world has ever known remains to be seen.